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Brand Story


Inspired by the vibrant traditions and quality of life in Copenhagen, a group of entrepreneurs set out to create exceptional brands embodying these ideals.

In 2008, HAGEN’S was introduced at the Bella Centre, targeting the B2B market. Soon after, KOBENS followed suit, extending these principles to the broader B2B2C audience.

A strategic partnership in 2016 propelled both brands into Southeast Asia, where we quickly established itself in the foodservice, healthcare, and household sectors across continents.

Since our inception, we've been driven by a relentless pursuit of excellence, infusing each creation with a distinctive essence. Our unwavering commitment to perfection reflects the values we hold dear.


Join us on this journey as we continue to uphold the principles of quality, innovation, and a cherished way of life that inspires us.

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